Goodby Silverstein & Partners
Most fun I ever had making ads.
ACTUAL WEIGHT:
The four pages in your left hand. At 17 grams, the Arc Optics are the lightest cycling glasses in the world.
This ad was placed in the fourth page of different publications to help the reader experience the actual weight.
Body Geometry is science. One part geometry, one part anatomy. Equipment designed to bring you and your bike into perfect alignment. You can never be too SPECIALIZED.
Subscription card style inserts that fall out of magazine.
STAPLE AD.
Copy reads: The puncture-resistant Armadillo Elite tire. You never really know what you’ll find on the road. You can never be too SPECIALIZED.
Copy reads: The puncture-resistant Armadillo Elite tire. You never really know what you’ll find on the road. You can never be too SPECIALIZED.